Media
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]
A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the audio landscape. These data serve as a powerful reminder to advertisers of the unique value radio brings to their media strategies and channel mixes.
Radios or Mobile Devices? – U.S. Audio Consumption By Age
For many young people, a “traditional radio receiver” translates to an in-car radio versus a mobile device, which they probably have been carrying with them for years. Those in the older demos have a lifetime of listening and a full range of traditional radio hardware that may come to mind: radios in stereo cabinets, tabletop radios, clock radios, boomboxes, or Walkmen. It’s no wonder we see such dramatic differences by age.
Telemundo Deportes announces Broadcast Schedule, Commentary Teams & Encore Presentation for The FIFA WORLD CUP QATAR 2022
With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country Qatar vs. Ecuador at 11 a.m. on Telemundo and Peacock.
Let’s talk about streaming and engaging the Latino audience
The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television.
Telemundo to premier DIARIO DE UN GIGOLÓ
Telemundo announced the premiere of Diario de un Gigoló (Diary of a Gigolo), a special four-episode affair airing for two hours on Saturdays, beginning November 12 at 9pm/8C.
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Guide to diversity and representation in media planning and buying [REPORT]
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
Americans now spend more time audio on mobile phone than radio receivers
The devices we choose for listening are inextricably linked to the types of audio we consume, and America’s listening has shifted to mobile phones, a trend that we have been observing for years. Our latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone.
Streaming’s “Golden Age” Is Fading Due to Inflation [REPORT]
Rising fees and inflation are testing consumer loyalty to streaming services
PEACOCK to stream FIFA World Cup 2022 in Spanish
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match
TelevisaUnivision and Globo announce Strategic Alliance for Distribution and Co-Production of Fictional Content
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
Canela.TV premieres “Bocetos”
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos.
2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.
Live sports are headed to streaming services, and audiences are ready
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection1.
Spanish Broadcasting System (SBS) names Kalvort VP of Digital Sales and Strategy at Digidea
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.
Mason adds additional duties as VP General Manager of SBS Chicago Radio Station
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
