Media

As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.

Azteca America announced that they will be holding their Upfront presentation in New York on Monday May 14, 2012 between 7pm-10PM at The Top of the Standard in New York City.

In a follow-up to the successful 2011 launch of the social media-friendly website, the Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic.

Only three months after winning his second Latin GRAMMY® in the category of “Best Traditional Tropical Album”, the great Cuban bass player and composer Israel López “Cachao” won a GRAMMY in the 54th annual edition of the most prestigious award in music. Posthumously, his last album, “Cachao: The Last Mambo”, was chosen in the category of “Best Tropical Latin Album”. The annual GRAMMY® ceremony was held tonight at the Staples Center in Los Angeles, California, and televised on CBS.

Past research has shown exposure to both earned and paid media can help companies build longer-term effects such as increased brand awareness, purchase consideration and brand favorability.

NBC Owned Television Stations announced that Manuel Martínez has been named President and General Manager of NBC 6 Miami / WTVJ. Martínez, who will start in his new role immediately, joins the station from Telemundo 51 / WSCV, the Telemundo station in the Miami market, where he has served as President and General Manager since December 2007.

Arm Instructor, Miami resident Gabby Franco is the First Hispanic Woman in participate in the Reality Show “Top Gun” from History Channel.

According to a September 2011 survey by Latin American research firm Tendencias Digitales, 59% of internet users in the region bought products online in the past year. Respondents in Argentina, Chile and Uruguay led the pack.

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

B. Eric Rhoads, Publisher and CEO of Radio Ink, announced that Howard Kalmenson, President & CEO of Lotus Communications, has been named to receive this year’s Lifetime Achievement honor in Radio Ink’s Medallas de Cortez Hispanic Radio Awards. This is the highest honor in the Medallas de Cortez, named after Hispanic radio pioneer Raoul Cortez.

The Software & Information Industry Association (SIIA) released “Marketing in Today’s Economy”— the first SIIA publication to gather business-to-business sales and marketing tactics from leading industry executives.

eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.