Media

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. DOWNLOAD Report Here.

When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.

Heinz UK has a vibrant Facebook fan base that reaches a broad population. Its Facebook page is a platform for the consumer packaged goods (CPG) brand to connect with its diverse audience, to promote new products and to run fun promotions.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. DOWNLOAD Report Here.

Univision Communications Inc. announced Cristina Schwarz is the new vice president of Programming and Production for Univision Cable Networks. Schwarz, who will dual- report to Univision Cable Networks senior vice president Jessica Rodriguez and Sebastian Trujillo, senior vice president and Operating Manager for Galavisión

The Federal Trade Commission warned marketers of six mobile applications that provide background screening apps that they may be violating the Fair Credit Reporting Act. The FTC warned the apps marketers that, if they have reason to believe the background reports they provide are being used for employment screening, housing, credit, or other similar purposes, they must comply with the Act.

With Super Bowl 2012 marking the first time that the big game will be streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB), “Super Bowl Goes Mobile.” DOWNLOAD Report Here.

Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. DOWNLOAD Report Here.

In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.