Media

With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver musical content that caters to US Hispanics. EN VIVO has partnered with Nacional Records CEO and Latin Alternative Music Conference founder Tomas Cookman to launch EN VIVO’s latest music show – The LAMC Mix Tape, which showcases the critically-acclaimed Cookman behind the control panel.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish language sports radio station in Chicago, effective Wednesday, Feb. 1, 2012.

As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. DOWNLOAD Report Here.

Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retail websites—marketers must continue efforts to make sure those sites meet mobile shoppers’ expectations.

The New York Yankees will publish the first-ever issue of Yankees Magazine En Español through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications.

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.