The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. DOWNLOAD Report Here.
Media
Football is America’s Favorite Sport.
For two months every year, sports fans have to make a decision – watch football or baseball on Sundays? Based on the numbers of Americans who say it’s their favorite sport, one would have to assume that football wins hands down. Over one-third of adults who follow at least one sport (36%) say professional football is their favorite sport while just 13% say baseball is their favorite. The gap between the two sports has widened in the past year – last year 31% said pro football was their favorite while 17% said baseball was their favorite sport.
Year in Sports Advertising: TV Ad Spend Grows to $10.9B
National TV sports generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports. Measuring ad spend during sporting events on network and cable TV from Q4 2010 through Q3 2011, Nielsen also saw that cable has an increasing share of those ad dollars—growing 37.3 percent year over year compared to 5.9 percent for sports ad spending in general. DOWNLOAD Report Here.
Univision to broadcast primetime novelas in English.
Univision Communications Inc. announced plans to offer all of Univision Network’s primetime novelas with English-language closed captioning on CC3. This will apply to the Network’s complete weeknight block, coinciding with the premiere of the newest novela from Univision Studios and Venevision, “El Talismán,” on January 30 at 8 p.m. ET/PT (7 p.m. Central).
Marketers follow Users to More Social Sites.
Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.
Social Networks to Social Dollars.
Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. DOWNLOAD Report Here.
Fox International Channels & RCN Television Group to launch US Hispanic TV Network.
Fox International Channels and the RCN Television Group (RCN), headquartered in Colombia, jointly announced the formation of joint venture which will launch MundoFox, a new Spanish-language television network catering to the U.S. Hispanic market.
Estrella TV announces Upfront.
Estrella TV announced its Upfront plans for 2012. Estrella TV will reveal its Fall TV line-up at Gotham Hall in New York City on May 17 at 12PM EST.
