Media

ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model.

The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities.

Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending.

As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.

Azteca America announced that they will be holding their Upfront presentation in New York on Monday May 14, 2012 between 7pm-10PM at The Top of the Standard in New York City.

In a follow-up to the successful 2011 launch of the social media-friendly website, the Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic.

Only three months after winning his second Latin GRAMMY® in the category of “Best Traditional Tropical Album”, the great Cuban bass player and composer Israel López “Cachao” won a GRAMMY in the 54th annual edition of the most prestigious award in music. Posthumously, his last album, “Cachao: The Last Mambo”, was chosen in the category of “Best Tropical Latin Album”. The annual GRAMMY® ceremony was held tonight at the Staples Center in Los Angeles, California, and televised on CBS.

Past research has shown exposure to both earned and paid media can help companies build longer-term effects such as increased brand awareness, purchase consideration and brand favorability.

NBC Owned Television Stations announced that Manuel Martínez has been named President and General Manager of NBC 6 Miami / WTVJ. Martínez, who will start in his new role immediately, joins the station from Telemundo 51 / WSCV, the Telemundo station in the Miami market, where he has served as President and General Manager since December 2007.

Arm Instructor, Miami resident Gabby Franco is the First Hispanic Woman in participate in the Reality Show “Top Gun” from History Channel.

According to a September 2011 survey by Latin American research firm Tendencias Digitales, 59% of internet users in the region bought products online in the past year. Respondents in Argentina, Chile and Uruguay led the pack.