Media

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

B. Eric Rhoads, Publisher and CEO of Radio Ink, announced that Howard Kalmenson, President & CEO of Lotus Communications, has been named to receive this year’s Lifetime Achievement honor in Radio Ink’s Medallas de Cortez Hispanic Radio Awards. This is the highest honor in the Medallas de Cortez, named after Hispanic radio pioneer Raoul Cortez.

The Software & Information Industry Association (SIIA) released “Marketing in Today’s Economy”— the first SIIA publication to gather business-to-business sales and marketing tactics from leading industry executives.

eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. DOWNLOAD Report Here.

When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.

Heinz UK has a vibrant Facebook fan base that reaches a broad population. Its Facebook page is a platform for the consumer packaged goods (CPG) brand to connect with its diverse audience, to promote new products and to run fun promotions.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. DOWNLOAD Report Here.

Univision Communications Inc. announced Cristina Schwarz is the new vice president of Programming and Production for Univision Cable Networks. Schwarz, who will dual- report to Univision Cable Networks senior vice president Jessica Rodriguez and Sebastian Trujillo, senior vice president and Operating Manager for Galavisión

The Federal Trade Commission warned marketers of six mobile applications that provide background screening apps that they may be violating the Fair Credit Reporting Act. The FTC warned the apps marketers that, if they have reason to believe the background reports they provide are being used for employment screening, housing, credit, or other similar purposes, they must comply with the Act.

With Super Bowl 2012 marking the first time that the big game will be streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB), “Super Bowl Goes Mobile.” DOWNLOAD Report Here.