Media

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish language sports radio station in Chicago, effective Wednesday, Feb. 1, 2012.

As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. DOWNLOAD Report Here.

Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retail websites—marketers must continue efforts to make sure those sites meet mobile shoppers’ expectations.

The New York Yankees will publish the first-ever issue of Yankees Magazine En Español through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications.

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. DOWNLOAD Report Here.