Media

Companies are fast adapting marketing strategies to leverage social media since Americans now spend more of their online time engaged in virtual networks than in any other activity. DOWNLOAD Report Here.

Fox International Channels and the RCN Television Group (RCN), headquartered in Colombia, jointly announced the formation of joint venture which will launch MundoFox, a new Spanish-language television network catering to the U.S. Hispanic market.

Estrella TV announced its Upfront plans for 2012. Estrella TV will reveal its Fall TV line-up at Gotham Hall in New York City on May 17 at 12PM EST.

Entravision Communications Corporation announced the launch of “El Vacilón del Mandril” on Entravision’s La Tricolor format radio stations in nine markets, including Denver, Colorado, Sacramento, California and Las Vegas, Nevada.

Vme will host its 2012 upfront on May 16th from 3:00pm – 5:30pm in New York.

Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, locks-in Wednesday, May 16 at 6pm for the date of its 2012 Upfront presentation in New York City. It was announced today by Jose Tillan, GM & EVP of the network.

Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.

Discovery U.S. Hispanic announced that it will be hosting its 2012-13 Upfront Presentation at The TimesCenter in New York on Tuesday, May 15th at 3:30 pm.

For Broadcast Year ‘13 Fox Hispanic Media announced plans to host its annual Upfront presentation in New York City on May 16th 2012.

Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics.

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.

National Latino Broadcasting LLC (NLB) announced the roll-out of cutting-edge programming examining current political issues on Cristina Radio and En Vivo, its channels on SiriusXM targeting US Hispanics.

Nat Geo Mundo announces the premier of eight new and returning series during the first quarter of 2012. Following the network’s launch in 2011, the non-fiction entertainment channel has increased its commitment to more original programming for US Hispanic audiences.

Univision Communications Inc. announced that Luis Fernández-Rocha and Carlos Bardasano have been named senior vice president of TeleFutura and vice president of programming and original productions for TeleFutura, respectively, effective immediately.