Media

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.

Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership. By Joe Zubizarreta / Zubi Advertising – Zubi Nation – Available on HispanicAd.com’s El Blog

Telemundo Media announced that it will hold its annual Upfront presentation on Tuesday, May 15, 2012 at 6pm EST in New York at the American Museum of Natural History, in the museum’s Cullman Hall of the Universe.

EPMG announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites,
online banners, and rich media advertising.

Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City at 11:00 am on Tuesday, May 15, 2012 at the New Amsterdam Theatre.

In today’s mobile device landscape, marketers are familiar with the logic: more advanced phones in the hands of more users consuming more types of mobile content mean more touchpoints for marketing messages.

Smartphones are turning millions of Americans into mobile shoppers, and retail is the fastest-growing category for mobile content, but retailers still have a long way to go before they make the most of mobile.

National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012.

National Latino Broadcasting, LLC (NLB) announced that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.

As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!

With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Check out this video, share it, and make sure to join in the conversation!
By Liliana Gil – Managing Partner / Cultural Intelligence Officer

AVAILABLE on HispanicCMO and HispanicPRpro.com

Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).

Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.