Media

2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do you get organic social media buzz? And especially, how do you get social media buzz within the Latino community when your brand/organization does not serve the community through targeted social media channels? You turn to an allied… the Latino Social Media Influencer (LSMI). By Andy E. Checo

Available on HispanicPRpro.com

In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce sales.

Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future. DOWNLOAD Report Here.

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don’t have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

The E.W. Scripps Company completed its acquisition of nine television stations from McGraw-Hill Broadcasting. The company announced its intention to acquire the stations on October 3, 2011.

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.DOWNLOAD Report Here.

Given the importance of new and social media on every aspect of business, the leadership team at Awareness Inc. connected with the influencers who are shaping the new marketing agenda. We contacted business and marketing experts, marketing leaders and agency visionaries to create a list of top 2012
predictions and trends. This white paper contains their collective intelligence and insights for what is to come next year. We hope you find these expert
predictions informative, educational and actionable so you, the business and marketing leaders of today, can successfully engage in the evolving ecosystem that supports the socialization of information, and are in a position to help businesses adapt to the new era of lasting relationships. DOWNLOAD Report Here.

Marketers in various industries have different goals for their social media efforts, from direct response to branding to everything in between. And a vertical’s regulatory environment can lead to vastly different approaches and levels of engagement. But on the consumer side, one concern remains paramount: customer service.

As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work.

Kantar Media reports that more than 272 billion Free Standing Insert (FSI) coupons were distributed in 2011 which represents a 6.5 percent decrease in activity versus 2010. This decline in FSI coupon activity follows two consecutive years of annual increases of 8.0 percent in 2009 and 7.2 percent in 2010. Despite an overall decrease in FSI coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7 percent increase to more than 17.0 billion pages in 2011, continuing the significant annual increases in retailer promotion activity which began in 2007.

U.S. Hispanic Consumers spent more than $5.15 billion during this year’s holiday season on mobile devices, illustrated in a new INFOgraphic, Hispanic Holiday Mobile Survey 2011 by Zpryme. This past year, more advertisers than ever launched marketing and branding campaigns specifically targeted at attracting the increasing purchasing power of Hispanics.

Univision Radio announced the appointment of Felix Perez as general manager of Univision Radio New York.

The explosion of social and digital marketing, although enabled by technological advances, is fueled by consumption. Who is creating its future? I would argue that largely multicultural consumers in the U.S. and global consumers in emerging economies are driving the future of social and digital marketing. These segments are both lead (who influence other consumers) and heavy (who consume most) users. By Loida Rosario, Marketing Strategist and Innovation Guru

Integrating social media into overall business processes is a challenge for many companies. Marketers, often having led the way in social media usage, must work with other teams and senior executives to bring about change within the company in order to integrate social throughout the organization.

Most marketers feel they are improving in their ability to measure the return on investment of marketing efforts, including certain elements of social media marketing.

Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming years.

StrongMail announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 939 business leaders participated in the global survey.