ejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez – Contributing Editor 10. They want to concentrate on the profane obscene no talented members of society. 9. Emilio Estefan couldn’t find a way to rig it. 8. The second-rate Latin Grammys killed the real Grammys for U.S. Latinos.
Media
TOP 10 Reasons the Grammys Dropped Best Tejano Album Category.
Moreno named Regional Sales Director for El Nuevo Dia & Grupo de Diarios América.
Carlos Nido, VP of Sales of El Nuevo Día in Puerto Rico and the president of the Sales Comite for the US Hispanic Market at Grupo de Diarios América (GDA), announced that Carlos Moreno has been named Regional Sales Director for El Nuevo Día in the US Hispanic Market and Grupo de Diarios América.
When will Social Media Measurement Mature?
Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.
Barcheski named VP of Research at nuvoTV.
nuvoTV announced hat media industry research veteran Karen Barcheski has joined the company as vice president, research, a newly created position. She reports to Michael Schwimmer, chief executive officer.
Univision Latino Social Media training for Nonprofit Organizations.
The program provided free social media and communications trainings to more than 150 organizations across Chicago, Dallas, Los Angeles, Miami, New York, San Antonio, San Diego and Washington, D.C.
Marketers look to Integrate Email, Social, Mobile.
Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.
Can Paulina Rubio Attract More Latinos to America’s Greatest Music Festival?
On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages. At the same time, smaller stages provide local and regional artists enormous exposure by offering them a prime platform to share their Zydeco and blues sounds with music fans that may never have been exposed to such styles. By Adam R Jacobson is the editor and producer of the Hispanic Market Overview reports distributed by HispanicAd.com.
Available on HispanicAd.com’s El Blog
Outlook for the Global Sports Market to 2015 – Changing the Game
Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. AVAILABLE on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
70% of Digital Influencers engage with Public Relations Professionals through Social Media.
More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North
American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications. DOWNLOAD Report Here.
Internet’s Impact on Political Discourse and Advertising.
Topix announced the results of a new study on the Internet’s impact on political persuasion, debate and advertising. The 2011 Politics Online Report asked over 1,000 voters nationwide where they get their political information, if and where they engage in political debate and what types of information influences their vote.
