Media

There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits. By By Liz Vidal – Hispanic Marketing Communication / Florida State University. DOWNLOAD Report Here.

This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.

This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. DOWNLOAD Report Here.

Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.

The magazine is creating a Cosmo-branded editorial package aimed at the English-speaking Hispanic audience that will include a twice-yearly stand-alone print and digital edition called Cosmopolitan Latina to launch in May 2012, as well as bonus content in targeted copies of the monthly edition of Cosmo.

Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement. DOWNLOAD Report Here.

Telemundo Media announced that Manuel Abud has been named President of the Telemundo Station Group. Effective January 1st, Abud will report to Emilio Romano, President, Telemundo Media, replacing Ronald Gordon, who has been named Chairman at ZGS Communications, which owns and operates the largest group of independent stations affiliated with the Telemundo network.

It happens thousands of times per day in America: a shopper walks into the supermarket, leafs through the store circular to find discounts on products, and, fingers smudged by newsprint, sets off to shop, often with the circular in hand. But while the paper circular – whether delivered by mail, as a newspaper insert or viewed in the store – still reigns as the most popular way for shoppers to find sale items and product information, it is evolving in kind with consumers’ desire to seek deals across media.

Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Shoppers,” a new report that looks at how consumers’ access to mobile data will inevitably influence both what they buy and where they buy it. In addition, the study unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S.

Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks. DOWNLOAD Report Here.

While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.

Smartphone applications and mobile barcodes — those funny-looking, pixilated squares appearing on everything from bus shelters to price tags — will spur innovation and sales in the marketing world in 2012, according to a new survey commissioned by AT&T. DOWNLOAD Report Here.