Media

Out of 10 senior marketers in the US indicate that their company has either not engaged in or has only just started the integration of social media in their company. 42% are in an experimental stage and 16% indicate that social media is fully integrated in their companies. DOWNLOAD Report Here.

After very successful airings of the FIFA 2010 World Cup South Africa broadcast, Spanish Broadcasting System’s (SBS) New York’s WPAT-FM 93.1 AMOR returns to Futbol de Primera Radio’s (FDP) line up to give its Tri-State listeners the very best soccer programming for the next three (3) years. In addition, SBS’s San Francisco’s KRZZ-FM 93.3 La Raza will also join the affiliate partnership team and become the exclusive Bay Area home of FDP Radio and its properties through 2014.

Sports provide a powerful way for brands to connect with Hispanics, particularly the male population. By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group

While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help organize their busy lives.

Domino’s Pizza is celebrating its worldwide presence by throwing a global pizza party. On Dec. 8, customers in 19 countries will be able to join the international party with Domino’s by receiving an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.

As media companies finalize their marketing budgets for 2012, the question of how well social media investments pay off remains largely unanswered.

Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise.

From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.

Epsilon Targeting released the 2011 Channel Preference Study, which shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

Tejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez – Contributing Editor. To read, CLICK above on El Blog