Sports provide a powerful way for brands to connect with Hispanics, particularly the male population. By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group
Media
Mobile Moms want Utility from Marketers.
While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help organize their busy lives.
Domino’s Pizza celebrates first Global Domino’s Day on Facebook.
Domino’s Pizza is celebrating its worldwide presence by throwing a global pizza party. On Dec. 8, customers in 19 countries will be able to join the international party with Domino’s by receiving an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.
1 n 3 Social Media Users is ‘Friendly’ with a TV Show.
As media companies finalize their marketing budgets for 2012, the question of how well social media investments pay off remains largely unanswered.
The Evolution of Social Media Measurement: An Agency Perspective.
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise.
2012 Trends: Social Media Metrics take Center Stage
From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.
Direct Mail Is Most Preferred Channel for receipt of Brand Communications.
Epsilon Targeting released the 2011 Channel Preference Study, which shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands.
Ad Age endorses hate
‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.
TOP 10 Reasons the Grammys Dropped Best Tejano Album Category.
Tejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez – Contributing Editor. To read, CLICK above on El Blog
Paradigm Shift in Music Listening – 50% Mobile Devices, 50% Radio.
Mobile Posse, Inc. announced that the its latest survey, polling nearly 175,000 consumers, revealed that radio and mobile music listening are neck-in-neck.
2012 Trends: Checking In on Checking Out
With strong winds in their sails from the warm consumer embrace of smartphones and tablets—and the apps, content and media consumption they enable—mobile marketers are setting their sights on using these devices to influence transactions. This represents an evolution of the mindset of getting the consumer in the door. Broadly, this is a cultural shift from check-ins to checkouts.
