Media

Luis Patiño has been appointed Senior Vice President for the Univision Television Group at Univision Communications Inc.

Telemundo Media announced that Alina Falcon has been named Senior Executive Vice President, News and Alternative Programming and will start in early December.

Vme announced the appointment of media veteran, Alvaro Garnica as general manager.

Vme announced that Carmen DiRienzo, president and CEO, has stepped down from her position effective at the end of this year (December 31, 2011). She will continue to serve on the Board of Directors for Vme Media, Inc. as an independent director, will support the company in its transition to new management and will also continue to manage select projects.

Univision Communications Inc. announced the appointment of Ignacio Meyer as vice president, Business Development. Meyer will be responsible for developing and building brand extensions and business opportunities for clients.

As smartphones become more mainstream, mobile is becoming more pervasive in all aspects of consumers’ lives. And online shopping is quickly becoming a popular activity.

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. DOWNLOAD Report Here.

74% of businesses say social media is the leading emerging channel for lead generation. Yet, 68% of CMOs report that they feel “unprepared” for the challenges of social media marketing. DOWNLOAD Report Here.