Media

As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with friends and family, look up information related to the show they are watching, or else surf content that is completely unrelated to what’s on the big screen. Razorfish partnered with Yahoo! to conduct a study to better understand this rapidly evolving consumer behavior and to provide guidance for how marketers should approach the corresponding opportunity. DOWNLOAD Report Here.

On the heels of Telemundo Media’s acquisition of the exclusive Spanish-language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, the network announced that it has secured the exclusive Spanish-language and all media rights (except for CONCACAF Marketing & TV’s co-exclusive institutional website rights on www.CONCACAF.com and radio) to the CONCACAF Olympic Qualifiers for London 2012.

Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. DOWNLOAD Report Here.

Social media has become one of the most revealing and valuable channels of marketing insight on the planet. Finding the right consumers that match the attributes and values of your brand has never been easier with the ability to scrape and analyze social media data and personal postings and preferences. DOWNLOAD Report Here.

Telemundo Media announced that Rosy Marin has been named senior vice president, regional ad sales, Telemundo Media.

Mainstream news organizations have made the social media tool Twitter a daily part of how they communicate with audiences. But how do those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers? DOWNLOAD Report Here.

While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.

Music business association NARM and The NPD Group released findings of a joint study that examined the ways consumers discover new music. The report indicates that while music discovery is still vital to the industry, it applies differently to various consumer groups, and it has changed significantly since the organizations last studied the topic in 2007, as television and social media and other digital services have emerged as major influencers.

Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel.

Hispanic Radio Today 2011 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories. DOWNLOAD Report Here.