Many of the Fortune 500, the largest companies in the US, are using Facebook, Twitter and corporate blogs, but not much has changed with their activity in the past year.
Media
Teens, kindness and cruelty on social network sites.
Social media use has become so pervasive in the lives of American teens that having a presence on a social network site is almost synonymous with being online. Fully 95% of all teens ages 12-17 are now online and 80% of those online teens are users of social media sites. Many log on daily to their social network pages and these have become spaces where much of the social activity of teen life is echoed and amplified—in both good and bad ways. DOWNLOAD Report Here.
Mobile brings new Opportunities for Local Retailers.
Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. A large portion of those sales are influenced by online research, most of which is conducted on the desktop. But increasingly, consumers are taking advantage of the sophisticated capabilities of smartphones to do more of this online research while in a store or on the go.
What Encourages Facebook Engagement?
Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.
REWARD YOUR BLOGGERS!
This year alPunto Advertising added the tactic of using “Latina mommy bloggers” to help spread the word about the Los Angeles Philharmonic among Hispanics.
