Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. DOWNLOAD Report Here.
Media
45 Incredible Social Media Charts
74% of businesses say social media is the leading emerging channel for lead generation. Yet, 68% of CMOs report that they feel “unprepared” for the challenges of social media marketing. DOWNLOAD Report Here.
Forget Mobile — Think Multiscreen.
As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with friends and family, look up information related to the show they are watching, or else surf content that is completely unrelated to what’s on the big screen. Razorfish partnered with Yahoo! to conduct a study to better understand this rapidly evolving consumer behavior and to provide guidance for how marketers should approach the corresponding opportunity. DOWNLOAD Report Here.
Telemundo acquires rights to CONCACAF Olimpic Qualifiers.
On the heels of Telemundo Media’s acquisition of the exclusive Spanish-language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, the network announced that it has secured the exclusive Spanish-language and all media rights (except for CONCACAF Marketing & TV’s co-exclusive institutional website rights on www.CONCACAF.com and radio) to the CONCACAF Olympic Qualifiers for London 2012.
Publishers continue Cross-Media Diversification.
Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. DOWNLOAD Report Here.
The Social Consumer Brand Experience Compatibility Model
Social media has become one of the most revealing and valuable channels of marketing insight on the planet. Finding the right consumers that match the attributes and values of your brand has never been easier with the ability to scrape and analyze social media data and personal postings and preferences. DOWNLOAD Report Here.
Rosy Marin joins Telemundo Media Sales Team.
Telemundo Media announced that Rosy Marin has been named senior vice president, regional ad sales, Telemundo Media.
How mainstream Media Outlets use Twitter.
Mainstream news organizations have made the social media tool Twitter a daily part of how they communicate with audiences. But how do those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers? DOWNLOAD Report Here.
Minorities more Active on Mobile Web
While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.
Consumers and Music Discovery.
Music business association NARM and The NPD Group released findings of a joint study that examined the ways consumers discover new music. The report indicates that while music discovery is still vital to the industry, it applies differently to various consumer groups, and it has changed significantly since the organizations last studied the topic in 2007, as television and social media and other digital services have emerged as major influencers.
