Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel.
Media
Hispanic Radio Today 2011 Edition.
Hispanic Radio Today 2011 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories. DOWNLOAD Report Here.
Fortune 500 Companies have room to Grow on Social.
Many of the Fortune 500, the largest companies in the US, are using Facebook, Twitter and corporate blogs, but not much has changed with their activity in the past year.
Teens, kindness and cruelty on social network sites.
Social media use has become so pervasive in the lives of American teens that having a presence on a social network site is almost synonymous with being online. Fully 95% of all teens ages 12-17 are now online and 80% of those online teens are users of social media sites. Many log on daily to their social network pages and these have become spaces where much of the social activity of teen life is echoed and amplified—in both good and bad ways. DOWNLOAD Report Here.
Mobile brings new Opportunities for Local Retailers.
Ecommerce sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. A large portion of those sales are influenced by online research, most of which is conducted on the desktop. But increasingly, consumers are taking advantage of the sophisticated capabilities of smartphones to do more of this online research while in a store or on the go.
What Encourages Facebook Engagement?
Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates.
