This year alPunto Advertising added the tactic of using “Latina mommy bloggers” to help spread the word about the Los Angeles Philharmonic among Hispanics.
Media
What Twitter users think about the Brands they follow.
eMarketer estimates there will be nearly 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the service at least in part to follow brands.
Disney sees Advertisers Flock to Mobile Rich Media and Video.
James Smith is responsible for creating ad solutions and revenue streams through video, mobile, social games and social media content for The Walt Disney Co.’s Disney Interactive Media Group. In this interview, Smith talks with eMarketer’s Tobi Elkin about the future prospects for mobile advertising.
Deal with It! Discounts Drive Brand Love on Social Media.
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
Facebook, Social Networks get greater Share of Online Ad Spend.
More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013
YouTube trumps Facebook in Youth EquiTrend Study.
YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend study from Harris Interactive.
Half of adult cell phone owners have apps on their phones.
The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 – according to a new survey by the Pew Research Center’s Internet & American Life Project. DOWNLOAD Report Here.
Campaigns to Capabilities: Social Media and Marketing 2011.
Booz & Company and Buddy Media released new research, “Campaigns to Capabilities: Social Media and Marketing 2011,” which reveals insights into how leading companies are transforming their marketing capabilities as social media plays an expanding role in advertising and branding efforts.
Mom Bloggers’ Voices and Votes influence State of the Union.
However, according to a new study from Scarborough Research, a consumer marketing research firm, their social and political influence reach far beyond the confines of the playground. DOWNLOAD Report Here.
Marketers seek to better measure Social Media Success.
Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics.
