Media

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere. For the benefit of those of you who are more on the advertising side, I’ll provide an overview of the general debate around guaranteed content vs. earned content and how it plays out in the new social media context, and then I’ll share my views of how these issues take on a complex twist in the growing Latino social media sphere.

By Cristy Clavijo-Kish is CEO & Partner of Hispanicize

Fútbol de Primera Radio announced that it has acquired the exclusive terrestrial and satellite radio rights in the Spanish language of the 2018 and 2022 FIFA World Cups to be held in Russia and Qatar respectively.

For the first time in its broadcast history, NBCUniversal’s Telemundo Media has acquired the exclusive Spanish language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, which includes the 2018 FIFA World Cup, 2022 FIFA World Cup, the 2015 FIFA Women’s World Cup and 2019 FIFA Women’s World Cup, among other FIFA events.

The rapid ascent of free-to-play games across social venues and mobile platforms has reshaped the landscape for in-game advertising. Marketers considering attaching brands to gaming content have a richer array of choices today than ever before.

eMarketer expects US online ad spending to reach $31.3 billion this year, growth one imagines would position ad agencies for gains in new clients and business expansion overall.

comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year.

The IAB Mobile Marketing Center of Excellence released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of principles and guidelines to help the mobile marketplace reach new levels of consistency, efficiency and effectiveness. DOWNLOAD Guidelines Here.

Coke is it! Especially on Facebook says Covario, Inc. in a just released white paper reporting on how leading global advertisers are faring with their fans on the world’s largest social media platform. DOWNLOAD Report Here.

Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information about parenting, among other things.

According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. VIEW Report Here.

Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.