Media

ESPN Deportes introduces “EL TUITERO,” the network’s dedicated “Twitter ambassador” for the XVI Pan American Games.

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study in partnership with Forbes Insights.

Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.

Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

Freddy Rolón has been promoted to Vice President of ESPN Deportes Programming and Business Initiatives. In his new role, Rolón will lead the ESPN Deportes programming team while retaining responsibility for the ESPN Deportes Radio and the ESPN DeportesLA.com businesses. He will be based at ESPN’s worldwide headquarters in Bristol, Connecticut, and report to Lino Garcia, General Manager of ESPN Deportes.

For the past few years, retailers have been fine-tuning their mobile offerings in advance of the holiday season. Keeping up with consumer demand has meant providing pricing information, product specifications and customer reviews to mobile users—all leading reasons why last year’s holiday shoppers turned to mobile, according to a survey conducted by ForeSee Results at the end of 2010. Only 17% intended to make a purchase.

comScore, Inc. released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. DOWNLOAD Report Here.