Media

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, released October 11 the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Sports and Social Media. DOWNLOAD Report HERE.

Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.

People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

The new business opportunity resulting from the increased adoption of mobile devices DOWNLOAD Report Here.

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.

Accordng to Radio Inc, in an SEC 8K filing for Spanish Broadcasting System (SBS) on September 28, 2011, Marko Radlovic resigned as the Chief Revenue Officer of the radio segment division of Spanish Broadcasting System and General Manager and Senior Vice President of the Los Angeles radio market.” There was nothing in the filing about a replacement for Radlovic. He was hired in 2005.

By the end of this year, eMarketer estimates, 38% of US mobile users will have a smartphone and 41% will use the mobile internet at least once each month. These developments mean an increase in the opportunity for mobile advertising—and an increase in spending.

Encouraging the advertising industry to take full advantage of the opportunities that mobile presents today and in the years ahead, the Interactive Advertising Bureau (IAB) has released the “State of Mobile Measurement,” a new study that examines the factors that have hindered the broad acceptance of unified research standards and recommends that the interactive marketing ecosystem immediately starts down the road to consensus.

Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.

Alcohol industry watchdog Alcohol Justice (formerly Marin Institute) took direct aim at Diageo and Facebook’s egregious new youth-oriented alcohol marketing partnership, the first of its kind in social networking history.

Fueled by increasing consumer adoption of mobile devices, the role of the mobile channel in connecting businesses with customers had been growing rapidly. In an age when consumers are barraged by messages from every direction, Best-in-Class mobile marketing practices provide businesses with the opportunity to break through the noise, reach consumers with precision-targeted marketing messages, and engage in direct dialog across multiple channels or touch points.DOWNLOAD Report Here.

A lack of control over messages associated with the brand often comes with the territory for digital marketers, who must deal with the possibility that negative word-of-mouth can spread virally online. But positive word-of-mouth can also replicate itself across social networks and other sites, winning new customers and keeping loyal ones.

Liberman Broadcasting, Inc. (LBI) announced that its national television network, Estrella TV, has added the much-anticipated new talk show, “Jenni,” to its fall programming lineup premiering on Wednesday, October 19th.