Entravision Communications Corporation announced the launch of “Contacto Directo con Jenni Rivera,” a radio program starring Mexican-American regional music star Jenni Rivera that will begin airing in October on 13 of Entravision’s radio properties across the U.S. The radio talk show was developed for the growing audience of Latina women across the U.S. and will cover a range of topics, including entertainment, relationships, fashion and pop-culture. “Contacto Directo con Jenni Rivera” is available for Spanish-language syndication on radio stations throughout the U.S. and will be sold on a network basis exclusively by LER.
Media
Number of Ethnic TV HHs grows: Asian TV HHs up Nearly 10%.
The number of Asian TV households in the U.S. for the 2011-2012 TV season will grow 9.6 percent (over 400,000 homes) compared to last year, according to Nielsen. Hispanic or Latino TV households will increase 4.6 percent (over 600,000). The TV Universe Estimate for the 2011-2012 season marks the first integration of the 2010 Census counts and adjusted TV penetrations, introducing a number of shifts nationally and within local markets.
NBA postpones 2011-2012 training camps & cancels 43 preseason games.
The NBA announced today that player training camps for the 2011-12 season have been postponed indefinitely because a new collective bargaining agreement has not been reached with the National Basketball Players Association. Training camps were scheduled to open on October 3.
10 Years of Primetime: The Rise of Reality and Sports Programming.
Over the past 10 years, DVR, online streaming, digital cable, video on-demand and increased programming options have fundamentally changed the way Americans watch television. Yet, the audience size for broadcast primetime remains strong at just shy of 200 million viewers. What has changed, however, is the makeup of the programming in the popular 8-11 p.m. time block, according to Nielsen’s analysis of the top 10 primetime broadcast TV shows.
Engaging Hispanics in Social Media.
Hard to believe that at this point very few brands are engaging Hispanics in social media. Many are either “afraid” (for lack of a better word) or do not give the importance deserved by the market to launch their very own Hispanic channels. Brands are still only dedicating a small fraction of the overall marketing dollars to the Hispanic market and budgets are often the excuse for not investing in Hispanic social media outreach. by Andy Checo
