comScore, Inc. released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.
Media
Americans and Text Messaging
Some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.DOWNLOAD Report Here.
Social Network’s demise greatly Exaggerated.
Retailers are increasingly shuttering Facebook storefronts while U.K., U.S. and French fans (recently rechristened “likers” by Facebook) are following fewer brands, and are not as quick to like a brand or recommend a brand to friends. Still, it’s not all doom and gloom as Facebook prepares to do battle with Google +.DOWNLOAD Report Here.
Mobile Advertising: The Anti-Cookie Diet.
Tracking cookies are an interactive market’s best friend. Marketers use them to keep tabs on users, and it’s how users’ behavior, geography, interests and searches are identified. The information tracking cookies provide is crucial for successful interactive advertising campaigns. By Ismalis Mendoza – Marca
How to Connect with Mobile Consumers.
The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging.
Radio Remains the King of All In-Car Media.
In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car.
As Social Spending rises, which metrics are CMOs focusing on?
Marketers are working to measure social media investments in different ways, in the hopes that budgets will rise in this still-growing space.
