Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded.
Media
Ready for some Football at Univision?
Univision Communications Inc. and the National Football League (NFL) announced an expanded partnership, offering Hispanic fans in the U.S. a comprehensive NFL experience through multiple platforms.
Comparison of Fall 2010 and Fall 2011 Arbitron Market Ranks.
Arbitron has released their 2011 Arbitron Market Ranking and have offered a comparison with 2010. DOWNLOAD CHART HERE.
Mobile Ads 6X as effective as Standard Banners.
The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.
Social Media Report: Spending Time, Money and Going Mobile.
Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. View presentation here.
2011 Seasonality Study for Publishing, Nonprofits, Apparel and Merchandising.
Paradysz Research released its 2011 Seasonality Study of direct mail trends. According to the study, key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges for marketers and consumers.
Terra will provide Live Streaming of the 2011 Pan American Games in Guadalajara.
Terra provides details of their coverage of the XVI Pan American Games in Guadalajara. The Pan American Games are second only to the Olympics in magnitude, number of participants and number of sporting events. With an on-site studio, and a crew of 45, Terra will provide live streaming of all sports events through 13 simultaneous HD channels in English, Spanish and Portuguese to North, South, Central American and Caribbean sports fans. Streaming will also be available via On Demand through multiple platforms and devices.
IAB brings scale to Mobile: Guidelines for Creating In-App Ads.
The IAB Mobile Marketing Center of Excellence released “Mobile Rich Media Ad Interface Definitions,” or MRAID, for public comment.
