GolTV has announced a new programming initiative involving a partnership with Traffic Sports, where GolTV will produce and distribute live and premiere CONCACAF World Cup qualifying matches.
Media
How Social Media users engage with Marketers on Twitter.
As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds.
New Media is Revolutionizing Cause: Are you Ready?
Forget the future, new media is changing the way we do cause marketing today. Organizations are successfully using new technologies to promote their products and services, but the opportunity is equally as ripe to market your cause. DOWNLOAD Report Here.
Pedro Sevcec joins GLR Networks.
GLR Networks announces Pedro Sevcec as the newest addition to its talent line-up.
Propensity to Click-Through is positively correlated with age – propensity to ‘Like’ is Not
SocialCode announced results from a new Facebook advertising research study. The research examined over four million data points across over 50 clients from a wide variety of industries to get a better understanding of how age and gender affect click-through rates (CTR) and ‘Like’ rates on Facebook.
MTV, Música y Más & TMobile to present ‘Descubre and Download’.
Tr3s: MTV, Música y Más partnered with TMobile to present “Descubre and Download”, a multi-platform destination committed to promoting a new generation of Latino artists.
Univision to air ‘Oscar De La Hoya… La Pelea de su Vida’ special.
Univision Network announced its broadcast of an exclusive interview with one of boxing’s hardest hitters Oscar De La Hoya during the one-hour “Aqui y Ahora” (Here and Now) special, “Oscar De La Hoya… La Pelea de su Vida” (Oscar De La Hoya… The Fight of His Life).
Telemundo extends its NFL Partnership through the 2013 NFL Season.
Telemundo and the National Football League announced that they have extended their six-year partnership through the 2013 NFL season and, together with NBC Sports, will offer season-long, special Spanish-language coverage of the NFL.
How Younger Adults react to Brands on Social Networks.
Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
How valuable are Social Media Sponsorships?
Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, which released regulations requiring bloggers and certain other online publishers to disclose when they receive cash, free products or other compensation for a product or brand mention. But marketers are still interested in this form of outreach.
