Media

Arbitron has released their 2011 Arbitron Market Ranking and have offered a comparison with 2010. DOWNLOAD CHART HERE.

The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. View presentation here.

Paradysz Research released its 2011 Seasonality Study of direct mail trends. According to the study, key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges for marketers and consumers.

Terra provides details of their coverage of the XVI Pan American Games in Guadalajara. The Pan American Games are second only to the Olympics in magnitude, number of participants and number of sporting events. With an on-site studio, and a crew of 45, Terra will provide live streaming of all sports events through 13 simultaneous HD channels in English, Spanish and Portuguese to North, South, Central American and Caribbean sports fans. Streaming will also be available via On Demand through multiple platforms and devices.

The IAB Mobile Marketing Center of Excellence released “Mobile Rich Media Ad Interface Definitions,” or MRAID, for public comment.

Barkley released findings from a study of Millennials, “American Millennials: Deciphering the Enigma Generation.”

Taken together, 28% of U.S. adults do at least one of these activities either on a computer or using their mobile phones—and many users do several of them. These figures come from a new national survey by the Pew Research Center’s Internet & American Life Project and represent Project’s most expansive study of location services to date. DOWNLOAD Report HERE.

Ramon Escobar annouced to his team and Telemundo that he would resign his post as Executive VP of Netwrok News at Telemundo. Telemundo insiders stated he contributed immensely to the Telemundo News operation and they all wish him well.