Tracking cookies are an interactive market’s best friend. Marketers use them to keep tabs on users, and it’s how users’ behavior, geography, interests and searches are identified. The information tracking cookies provide is crucial for successful interactive advertising campaigns. By Ismalis Mendoza – Marca
Media
How to Connect with Mobile Consumers.
The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging.
Radio Remains the King of All In-Car Media.
In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car.
As Social Spending rises, which metrics are CMOs focusing on?
Marketers are working to measure social media investments in different ways, in the hopes that budgets will rise in this still-growing space.
Online Sports Viewers cain Marketer Attention.
Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded.
Ready for some Football at Univision?
Univision Communications Inc. and the National Football League (NFL) announced an expanded partnership, offering Hispanic fans in the U.S. a comprehensive NFL experience through multiple platforms.
