GolTV will kickoff coverage of the Spanish Supercup on Sunday August 14, 2011 live from the Santiago Bernabeu as Real Madrid meets Barcelona at 4:00 p.m. ET.
Media
Univision expands Univision Deportes team.
Univision Communications Inc. announced the appointment of two new executives Victoria Vitarelli as vice president of Marketing, Univision Deportes, and Sharon van Zwieten as senior executive producer of News, Univision Deportes. Both will report to Alexander “Sandy” Brown, president of Sports, Univision Communications Inc.
AL JAZEERA TAKES OVER MEGA’S AIRSPACE
You will not see the Esta Noche Tu Night Show or the likes of Cuban show host Alexis Valdés, but instead you will get the news form the Arab world on the controversial Qatar-based Al Jazeera TV Network.
Generations Divide over Mobile Devices.
eMarketer estimates that more than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, up from 77.8 million in 2010. While US consumers as a whole may be increasing their mobile internet activities, the devices with which they prefer to do so tend to vary by generation.
Regionally-Concentrated Hispanic populations fuel growth of Front-Door Marketing.
Recent Hispanic front-door marketing campaigns have been deployed by PowerDirect for clients including Clorox, Hillshire Farms and Fingerhut. Front-door marketing represents an uncluttered, highly-visible avenue for message placement – and provides a vast and largely untapped channel for Fortune 500 brands to deliver personalized, special treatment to their target audiences.
Who’s Ignoring Their Customers?
Lessons on customer service from the best and worst retailers in Facebook. DOWNLOAD Report Here.
Listening and Engaging on Social Media yield Positive Results.
Social media and digital marketing have allowed marketers to listen to more of what customers are saying about their brands and those of their competitors. As a result, listening and engaging online with consumers are now parts of many marketers’ online strategies, and there are many ways to measure these initiatives to track success.
conversocial.
Integrated Social CRM and Marketing Software for Facebook and Twitter. DOWNLOAD Report Here.
Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI
Technology is helping define a new reality in television. Digital technologies are empowering consumers with the greatest choice of content, in the highest quality, delivered when and where it is most convenient: welcome to the consumer age of television. This means that advertisers have to embrace new methods of reaching consumers with their message. DOWNLOAD Report Here.
Atlanta Hawks sold to a Hispanic.
The Meruelo Group, led by founder Alex Meruelo, and Atlanta Spirit LLC have reached an agreement on the sale of a majority ownership stake in the National Basketball Association’s Atlanta Hawks and the Philips Arena operating rights.
The Future of Analytics.
Social media is just one of many avenues to take in your journey to reach customers and improve ROI. Whether you select that route or another, such as advertising or public relations, pack a catered measurement approach specific to your selected path. If they work hand in hand, you’ll have a suitcase full of strong, relevant results. DOWNLOAD Report Here.
Marketers & Social Media Monitoring Survey 2011
Few would deny that Social Media is the most talked about maketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter? What is Social Media INtelligence Questions the digital marketing industry is trying to answer, including the many companies that provide Social Media Monitoring services. DOWNLOAD Report Here.
