Media

Performics released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Additionally, 31 percent of overall respondents purchase more from companies/brands that they like/follow than from brands/companies they do not.

Retailers are using social media sites in a variety of ways, but many are still working to determine how this outreach affects their bottom line

At GolTV, Vice President of Marketing Deborah Montiel, known as Didi to her beloved colleagues, is the only woman executive in an all-male locker room.

Sears Holdings is announcing the launch of its Latino social media channels. With the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino, Sears is showcasing its commitment to better engage with customers culturally and strengthen relationships within the Latino community.

Spanish Broadcasting System, Inc. owner of MegaTV, announced the acquisition of KTBU-TV (Digital 42 / Virtual Channel 55) and other television assets serving the Houston, Texas market from U.S. Farm & Ranch Supply Company, Inc. for an aggregate purchase price of approximately $16 million.

We set out to learn more about the state of social advertising and its opportunities by conducting an industry survey of 230 brand managers, executives, and marketing professionals. DOWNLOAD Report Here.

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, have long been difficult for marketers to reach through traditional media like TV and radio, but “Affluent Consumers in a Digital World,” a study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads.

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.

To help close the Digital Divide that disproportionately affects Hispanic families in America, impreMedia is launching Club Digital.

Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct marketing activities on social networks this year. Fewer are advertising on social networks, but the number is growing.