Media

Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor estimates released this week by Media Economics Group.

Social media has emerged over the past several years to redefine the digital media landscape and, in the process, has changed the way we think about the dissemination of marketing messages. In particular, Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback. Social media has also facilitated innovative ways of sharing information about brands between friends. Whether consumers are voicing their affinity for certain brands or their experiences with products and services, Facebook not only encourages this type of sharing but can also accelerate its reach and virality. DOWNLOAD Report Here.

It is a notion so entrenched, that by now it has almost become a truism. Word-of-mouth has become the communication lever for product manufacturers and marketers, creators of what we call “consumer experiences.” Peer-to-peer communication can kill innovative design, turn accepted pricing wisdom on its head, and neuter multi-million dollar advertising campaigns. Its growing influence is economic sphere, and beyond. While most of us understand the vehicles through which word-of-mouth spreads, its power and origins remain mysterious and impossible to control. But are they really? DOWNLOAD Report Here.

MegaTV, part of Spanish Broadcasting System, Inc. and ESPN Deportes announced a strategic alliance that will complement their shared commitment to connect and serve the U.S. Hispanic audience across multiple platforms. The alliance between the networks will be highlighted with the launch of four hours of original programming under the new sports block, “Clasicos de ESPN Deportes,” exclusively on MegaTV.

Affinity’s American Magazine Study reports that there are distinct generational skews in the profiles of eReader, tablet PC and smartphone owners. These findings are important for companies marketing mobile devices to Millennials, Gen-Xers and Baby Boomers, as well as those creating content and advertising targeted at these unique generational segments.

As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009.

Jason E. Klein, President and CEO of Newspaper National Network LP (NNN) announced the launch of the NNN Hispanic Network, a national network of U.S. Hispanic Newspapers.

GLR Networks announces Maria Celeste Arrarás as the newest addition to its talent line-up.

Capgemini announced the results of its third annual Executive Outsourcing Survey, which explores the perceptions and use of social media within customer care operations defined as all aspects of customer interaction management within the enterprise.