eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.
Media
Major Opportunity in Social Media and Participation TV Services.
Mobile and digital technology business Mobile Interactive Group (MIG) released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. DOWNLOAD Report HERE.
Digital Budgets shift from Print but still lag Behind Usage.
Digital advertising spending will climb more than 20% this year and will continue growing in the double digits for the next three years, eMarketer estimates. But where will those digital dollars come from? While some marketers plan to allocate additional money to online, most will shift dollars from traditional media to their internet channels.
Executives fail to focus on Social Media Marketing Strategy.
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
Enjoy a Guaguanco on strings from Camerata Romeu.
Camerata Romeu is a strings orchestra of all women from Cuba under the direction of Zenaida Romeu that is based at the Basílica Menor de San Francisco de Asís, Plaza de San Francisco, Habana Vieja, La Habana, Cuba.
This video was brought to my attention by Hispanic agency pioneer Castor Fernandez.
If you enjoy Latin Jazz or Cuban Music, you will get goose bumps on this one.
Mobile Barcodes are trending towards mass market in many countries.
Scanbuy, Inc. released its mid-year ScanLife Mobile Barcode Trend Report that illustrates the continued phenomenal growth in barcode scanning. Focusing on data collected globally from April 1, 2011 through June 30, 2011, this comprehensive report reflects the accelerated adoption of mobile barcode technology, including QR Codes, by code publishers and end-users as well as the various changes that have developed around the use and scanning of these codes. DOWNLOAD Report Here.
300 Brand Marketers shows rapid rise in Mobile Budgets.
Though mobile interactive advertising platforms are still considered a complex landscape of constant innovation by many brands and agencies, they are nonetheless being adopted at increasing speed, according to results from a new survey by the Interactive Advertising Bureau (IAB).
Advertising goes Truly Social.
TBG Digital launched its first study into global advertising on Facebook. The report clearly indicates that companies are working harder than ever before to acquire fans and that doing so significantly improves the effectiveness of an advertising campaign. The results, graphical illustrations and methodology used in the TBG study were verified by The Psychometrics Centre, University of Cambridge. DOWNLOAD Report Here.
DeSimone named VP & General Manager of Azteca America TV Spot Sales.
Azteca America announced that John DeSimone has been appointed Vice President, General Manager of Azteca America TV Spot Sales.
IAB Calls on Marketing Ecosystem to deliver Ad-Unit Innovation in Mobile Platforms.
To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive Advertising Bureau (IAB) launched a formal call-for-entries to its new Rising Stars Mobile contest.
