Media

Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.

As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind. Benchmarking efforts by digital advertising solutions provider MediaMind (formerly Eyeblaster) indicate that campaigns for different verticals should have different expectations—and that mobile banners see more clicks than standard banners on the PC-based internet.

Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami. By Adam R Jacobson. To read more CLICK above on El Blog

Vme announced the expansion of its sales team by adding Ariel Martinez to its team to lead integrated marketing and digital sales.

In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. DOWNLOAD Report Here.

As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline.

Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.DOWNLOAD Report Here

How does an established US brand make an impact when they decide to take their products abroad? What type of marketing campaign do they launch? How will the foreign audience react to an American company? These are all questions that Doritos faced when they wanted to expand their presence in Argentina. Available on HispanicCMO.com and HispanicAccountPlanner.com

Social media marketing is expected to dominate this year — so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? DOWNLOAD Chart Here.

March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagement dropped as the number of fans increased. Each individual post by brands and media organizations received fewer “likes” as a proportion of the page’s fan base.