The Meruelo Group announced that it has finalized its acquisition of KWHY Channel 22.
Media
Browse All About It! The Evolution of the Circular
With 82 percent of Americans online, 93 percent owning mobile phones and 155 million using Facebook, access to digital technologies is officially pervasive, yet retailers still spend an estimated 60–70 percent of their marketing budget on printed ad circulars.
Tampico Beverages ignites Social Engagement.
Tampico Beverages last week launched the Unique Like You digital/social media campaign to support the company’s 20-ounce, single-serve product option.
Social Networking Sites is where the Action is for Hispanics and Emerging Minorities.
The new town center and “plaza” is online and it is very relevant to today’s marketers in the new global village. In March 2011 we asked consumers to “please tell us how important to you the following reasons are for using social networking sites like Facebook or Twitter?” Respondents answered on a 5 point scale from “not at all important” to “extremely important.” By Felipe Korzenny, Ph.D.
Social Media brings new Engagement to TV.
Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together. And a variety of other stakeholders are getting in on the social action as well.
Mastering Public Relations in Social Media.
Social media is reinventing the public relations playbook – and bringing with it the potential to raise the corporate profile of PR professionals. After all, PR professionals are among those who have pioneered the frontiers of social media. DOWNLOAD available at HispanicPRpro.com
Falco named President & CEO of Univision.
Univision Communications has named Randy Falco currently Executive VP as the new President & CEO of Univision Communications. He replaces Joe Uva who depart several months ago.
San Jose named VP & GM of Univision Television Group Chicago.
Univision Communications Inc. announced the appointment of Carlos San Jose to the position of vice president and general manager of Univision Television Group’s Chicago stations.
The Seven Performance Metrics that Matter Most.
In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.
