Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over 2010.
Media
50% of Latinos between the ages of 14-34 seek Bilingual/Bicultural content.
The Maximo Report reveals nearly 50% of NGLs seek more bilingual/bicultural programming and over 30% look for ‘mainstream’ English-only content. NGLs hunger for more bi-lingual, bi-cultural programming, specifically content where “they are the star”, “their lives, entertainment interests and issues are authentically represented” and “their American and Latino sides meet”.
Zero Moment of Truth emerges as new force in shopping behavior.
Shopper Sciences, IPG Mediabrands’ research and shopper marketing consultancy, today announced highlights from a national study commissioned by Google to explore how digital technology is changing shopper behavior. Google will publish results from the research later this month in its new eBook entitled “Winning at the Zero Moment of Truth.”
Majority of Top U.S. Media Outlets reaching Mobile Consumers.
2ergo, an international provider of mobile business strategy and mobile marketing solutions, performed a study of the Top 100 media publications in the United States to understand how many are optimizing their content for mobile devices. DOWNLOAD REPORT HERE.
How to encourage Mobile App discovery & usage.
Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them. Mobile app users depend heavily on word-of-mouth and social media to choose which apps to download—and the price must be right.
