2ergo, an international provider of mobile business strategy and mobile marketing solutions, performed a study of the Top 100 media publications in the United States to understand how many are optimizing their content for mobile devices. DOWNLOAD REPORT HERE.
Media
How to encourage Mobile App discovery & usage.
Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them. Mobile app users depend heavily on word-of-mouth and social media to choose which apps to download—and the price must be right.
Social networking sites and our lives
Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? DOWNLOAD REPORT HERE.
Political Content spreads faster than Commercial Brand Content Online.
Digital advertising technology company SocialVibe today released findings from an online field study that show the efficacy of engagement advertising with political messages. The findings are included in a white paper by SocialVibe CEO Jay Samit called, “All Politics is Social: Social Media Engagement Will Decide Election 2012.” The paper also highlights best practices in digital communications for political campaigns. DOWNLOAD REPORT HERE.
Social Media now Influences Brand Perceptions and Purchase Decisions of 38 Million in U.S.
As marketers struggle to define the value of social media to their brands, new Knowledge Networks findings demonstrate that consumers are much more likely to discover new products and brands or refer to social media before making purchase decisions than they were just a year ago. In fact, the purchase decisions of 38 million 13 to 80 year olds in the U.S. are now influenced in various ways by social media — up 14% in just six months.
Twitter Users want Businesses to Answer Them.
Social sites like Quora are designed specifically as question-and-answer venues where users can get expert help, but Twitter often serves as an informal tool for the same purpose. Users might ask their followers for advice, ask the world what a particular trending topic means, or hope for customer service help from a brand.
Case Study: Using TV Star Tweets to Engage Viewers.
Television networks and shows are using social media to enhance the viewing experience, encourage tune-in and foster conversation among viewers. With the rise of internet-connected TVs, growth in consumers’ use of smartphones and tablets while watching television, and new social media applications designed around television, the TV industry is at a turning point.
Latinos in Social Media 2011 Latino Blogosphere Survey.
Latinos in Social Media [LATISM] has released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos. DOWNLOAD Report Here.
Fact Sheet: U.S. Advertising Spend and Effectiveness
In the ever-changing media landscape, consumers’ growing choice of platforms and media content makes it harder for advertisers to reach their desired audience. With an array of options relative investing marketing dollars, advertisers are looking to better understand and accurately measure the impact of their advertising on brand and sales goals. A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
