Media

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels.

comScore, Inc. released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices.

As technology progresses and more digital media channels become available, it’s tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers. By Sophy Regelous, VP, Director of New Media

For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.

Since Melissa Sowry joined Burt’s Bees in July 2010, she’s grown the brand’s Facebook fan base from 98,000 to more than 370,000 by creating compelling content that consumers want to interact with and discuss. That content, ranging from quizzes and video to sampling offers and behind-the-scenes access into the world of Burt’s Bees, is helping extend brand loyalty and generate powerful online viral engagement. Available on HispanicCMO.com, HispanicPRPro.com and HispanicAccountPlanner.com

As we keep pushing forward in tapping into new media vehicles and creating or finding new ways of reaching consumers, we see that some work better than others. That’s normal. By: Enrique R. Turégano / alPunto Advertising Inc.

13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.DOWNLOAD Report Here.