Media

Mobile still doesn’t measure up as “important” to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser. But that could change as more marketers get on board with a mobile strategy. More than six in 10 North American marketers plan to have one within the next year, compared with just a third who already do.

Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and internet access, consumers’ tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.

Nearly one in three African-American adults (30%) and four in ten Hispanics (39%) say they are more likely to support a cause or social issue online than offline today—both significantly higher percentages than Caucasians (24%), according to the new Dynamics of Cause Engagement study. Jointly conducted in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide, the study examined trends in cause involvement and the roles of a variety of activities in fostering engagement with social issues among American adults age 18 and over. Available on HispanicPRpro.com

Robert Candelino is responsible for Unilever’s Dove, Dove Men&Care, Axe, Lever 2000 and Caress brands and has been with the company for more than 13 years, working in customer development, innovation and a variety of brand management roles in Canada, the US and the UK. In this interview with writer/analyst Tobi Elkin, Candelino describes key personal care brand initiatives and Unilever’s approach to incorporating social media into the marketing communications mix, and offers examples drawn from his brands’ experiences for successfully engaging the consumer target. Available on HispanicPRpro.com