In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.
Media
Social Media Marketing brings new Revenues & Customers.
Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over 2010.
50% of Latinos between the ages of 14-34 seek Bilingual/Bicultural content.
The Maximo Report reveals nearly 50% of NGLs seek more bilingual/bicultural programming and over 30% look for ‘mainstream’ English-only content. NGLs hunger for more bi-lingual, bi-cultural programming, specifically content where “they are the star”, “their lives, entertainment interests and issues are authentically represented” and “their American and Latino sides meet”.
Zero Moment of Truth emerges as new force in shopping behavior.
Shopper Sciences, IPG Mediabrands’ research and shopper marketing consultancy, today announced highlights from a national study commissioned by Google to explore how digital technology is changing shopper behavior. Google will publish results from the research later this month in its new eBook entitled “Winning at the Zero Moment of Truth.”
Majority of Top U.S. Media Outlets reaching Mobile Consumers.
2ergo, an international provider of mobile business strategy and mobile marketing solutions, performed a study of the Top 100 media publications in the United States to understand how many are optimizing their content for mobile devices. DOWNLOAD REPORT HERE.
