As technology progresses and more digital media channels become available, it’s tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers. By Sophy Regelous, VP, Director of New Media
Media
Experienced Social Media Marketers add more Goals, Metrics.
For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.
Burt’s Bees creates Buzz with One-to-One Social Media CRM.
Since Melissa Sowry joined Burt’s Bees in July 2010, she’s grown the brand’s Facebook fan base from 98,000 to more than 370,000 by creating compelling content that consumers want to interact with and discuss. That content, ranging from quizzes and video to sampling offers and behind-the-scenes access into the world of Burt’s Bees, is helping extend brand loyalty and generate powerful online viral engagement. Available on HispanicCMO.com, HispanicPRPro.com and HispanicAccountPlanner.com
Latina Mommy Bloggers in action for LA Phil.
As we keep pushing forward in tapping into new media vehicles and creating or finding new ways of reaching consumers, we see that some work better than others. That’s normal. By: Enrique R. Turégano / alPunto Advertising Inc.
Twitter Update 2011
13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.DOWNLOAD Report Here.
The State of Mobile ROI.
Mobile still doesn’t measure up as “important” to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser. But that could change as more marketers get on board with a mobile strategy. More than six in 10 North American marketers plan to have one within the next year, compared with just a third who already do.
Internet Radio Audience gives Marketers more Targeting Opportunities.
Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and internet access, consumers’ tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.
