Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report released by The Hispanic Institute. DOWNLOAD REPORT HERE.
Media
Do Women Bloggers want to work with Your Brand?
Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.
Cristina to join Telemundo.
Last night, NYC was a-buzz about what Industry insiders speculate is a great opportunity for Telemundo.
Pepsi’s Social Vending System brings digital sharing to physical transaction.
In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
More than half of adults in P.R. have a Facebook page.
A whopping 55% of Puerto Ricans have a Facebook page and 45% visit Google in a given week, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. Both sites attract younger, wealthier and educated Puerto Ricans, survey results showed. Gauging Puerto Ricans’ online-usage habits, the poll, conducted in March, consisted of 600 face-to-face interviews of an islandwide representative sample of adults.
Cue the Music: Driven by Digital, Music Sales up in 2011.
Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. While physical albums saw a decline in year-over-year sales from the same period in 2010, digital album and track purchases went up 16.8 percent and 9.6 percent, respectively. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.
Brands shift focus of Mobile Outreach.
As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.
THE STORM THAT SWEPT MEXICO on PBS.
THE STORM THAT SWEPT MEXICO is a two-hour PBS special that tells the epic story of the Mexican Revolution of 1910, the first major political and social revolution of the 20th century.
