Media

The powerful reach of social media enables loyalty marketers to extend their mastery of dialogue with customers on a grand scale, achieving trialogue: proactive three-way conversation between customers and their friends and the companies they really about. ACCESS REPORT HERE.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they
share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows.

Jorge Flo has been named PRISA Radio’s Director of Music for America. With this appointment a boost is given to the development of music products, both on digital and analog platforms, in the Americas.

Tr3s: MTV, Música y Más announces the premiere of “MTV Unplugged: Los Tigres del Norte & Friends” on Sunday, May 22nd at 8:00pm ET. Taped at the Hollywood Palladium earlier this year, the legends of Regional Mexican music took the stage for a larger-than-life performance alongside superstars Juanes, Residente of Calle 13, Zack de la Rocha (Rage Against the Machine/One Day as a Lion), Paulina Rubio, Diego Torres, and Andres Calamaro.

Telemundo announced the premiere of “Mi Corazón Insiste en Lola Volcán”, a passionate love story starring Jencarlos Canela, Carmen Villalobos and Ana Layevska, with a special appearance by Angélica María. Starting Monday, May 23 at 8pm/7c, viewers will enjoy this fascinating original Telemundo production filmed in high definition.

LER, a wholly-owned subsidiary of Entravision Communications Corporation and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.

What do you think when you hear the words Louisville, Kentucky and the Kentucky Derby? Most people’s thoughts default to scenes of white-picket fences and families that embody a conservative- all-American culture…and, yes, you are right that is Kentucky! But today I am sharing a new personal revelation I experienced this weekend while at the 137th Kentucky Derby. By Liliana Gil, Host of Moments2Culturise and XL Alliance Managing Partner.
Available on HispanicCMO.com

A new Facebook page for Kmart called Latina Smart – a social media platform created to celebrate and support the success and achievements of Latinas across the US.

The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.

Some of the world’s most avid social network users live in Indonesia, where more than half of the country’s online population participates on social networking sites, according to the Boston Consulting Group. Like in a number of emerging markets where most of the population earn low incomes, users in Indonesia tend to connect to networks via mobile devices rather than PCs. As a result, marketers’ early forays there are geared toward these user attributes.

Spanish Broadcasting System, Inc. announced that on May 2, 2011, it entered into an agreement to acquire KTBU-TV (Digital 42;Virtual Channel 55) and other television assets serving the Houston market from U.S. Farm & Ranch Supply Company, Inc. and

Hispanic Information and Telecommunication Network, Inc. (HITN), announced the premiere of two original R. Paniagua, Inc. (RPI) productions in New York and the surrounding area. The television shows are sponsored by the Dominican Republic Ministry of Tourism to bring more culturally relevant television to the growing Latino and Dominican population in the tri-state area.