In another manifestation of our Worlds Colliding trend—the idea that the borders between the digital and the physical worlds are becoming fuzzier—PepsiCo’s new Social Vending System allows people to send free soda to friends. Customers select a beverage and then enter the friend’s name, mobile number and a text message that includes a code that can be redeemed at another machine; they can also record a short video message, making the experience even more dynamic. And for the altruistic, there’s an option to send a beverage to a stranger. By Sean Aaron – Emerging Media in North America. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Media
More than half of adults in P.R. have a Facebook page.
A whopping 55% of Puerto Ricans have a Facebook page and 45% visit Google in a given week, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. Both sites attract younger, wealthier and educated Puerto Ricans, survey results showed. Gauging Puerto Ricans’ online-usage habits, the poll, conducted in March, consisted of 600 face-to-face interviews of an islandwide representative sample of adults.
Cue the Music: Driven by Digital, Music Sales up in 2011.
Music sales in the U.S. are up 1.6 percent in 2011, according to The Nielsen Company, as digital album and track sales saw dramatic growth through May 8. While physical albums saw a decline in year-over-year sales from the same period in 2010, digital album and track purchases went up 16.8 percent and 9.6 percent, respectively. Digital retailers received more than half of all music transactions, propelling a 12.4 percent growth in sales over last year.
Brands shift focus of Mobile Outreach.
As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.
THE STORM THAT SWEPT MEXICO on PBS.
THE STORM THAT SWEPT MEXICO is a two-hour PBS special that tells the epic story of the Mexican Revolution of 1910, the first major political and social revolution of the 20th century.
Trialogue: The Intersection of Social Media and Loyalty.
The powerful reach of social media enables loyalty marketers to extend their mastery of dialogue with customers on a grand scale, achieving trialogue: proactive three-way conversation between customers and their friends and the companies they really about. ACCESS REPORT HERE.
Decline in Word-of-Mouth Opinion Sharing about Companies & Products.
Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they
share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows.
Jorge Flo named PRISA Radio’s Director of Music for America.
Jorge Flo has been named PRISA Radio’s Director of Music for America. With this appointment a boost is given to the development of music products, both on digital and analog platforms, in the Americas.
MTV Unplugged: Los Tigres del Norte & Friends.
Tr3s: MTV, Música y Más announces the premiere of “MTV Unplugged: Los Tigres del Norte & Friends” on Sunday, May 22nd at 8:00pm ET. Taped at the Hollywood Palladium earlier this year, the legends of Regional Mexican music took the stage for a larger-than-life performance alongside superstars Juanes, Residente of Calle 13, Zack de la Rocha (Rage Against the Machine/One Day as a Lion), Paulina Rubio, Diego Torres, and Andres Calamaro.
Telemundo premiers Mi Corazón Insiste en Lola Volcán
Telemundo announced the premiere of “Mi Corazón Insiste en Lola Volcán”, a passionate love story starring Jencarlos Canela, Carmen Villalobos and Ana Layevska, with a special appearance by Angélica María. Starting Monday, May 23 at 8pm/7c, viewers will enjoy this fascinating original Telemundo production filmed in high definition.
