LER, a wholly-owned subsidiary of Entravision Communications Corporation and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.
Media
Puerto Rican John Velazquez wins the Kentucky Derby: Where were the Latino fans?
What do you think when you hear the words Louisville, Kentucky and the Kentucky Derby? Most people’s thoughts default to scenes of white-picket fences and families that embody a conservative- all-American culture…and, yes, you are right that is Kentucky! But today I am sharing a new personal revelation I experienced this weekend while at the 137th Kentucky Derby. By Liliana Gil, Host of Moments2Culturise and XL Alliance Managing Partner.
Available on HispanicCMO.com
Kmart launches Latina Smart on YouTube.
A new Facebook page for Kmart called Latina Smart – a social media platform created to celebrate and support the success and achievements of Latinas across the US.
Nature Valley launched first Hispanic Online/Digital efforts.
The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.
Social Media Marketing in Mobile-Oriented Countries.
Some of the world’s most avid social network users live in Indonesia, where more than half of the country’s online population participates on social networking sites, according to the Boston Consulting Group. Like in a number of emerging markets where most of the population earn low incomes, users in Indonesia tend to connect to networks via mobile devices rather than PCs. As a result, marketers’ early forays there are geared toward these user attributes.
SBS’ Mega TV to purchase a TV station in Houston.
Spanish Broadcasting System, Inc. announced that on May 2, 2011, it entered into an agreement to acquire KTBU-TV (Digital 42;Virtual Channel 55) and other television assets serving the Houston market from U.S. Farm & Ranch Supply Company, Inc. and
R. Paniagua, Inc. premiers originals productions on HITN.
Hispanic Information and Telecommunication Network, Inc. (HITN), announced the premiere of two original R. Paniagua, Inc. (RPI) productions in New York and the surrounding area. The television shows are sponsored by the Dominican Republic Ministry of Tourism to bring more culturally relevant television to the growing Latino and Dominican population in the tri-state area.
