With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. DOWNLOAD REPORT HERE.
Media
Are consumers interested in finding deals on Social Sites?
Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But have consumers made a strong connection between social networks and retail?
2011 Social Media Marketing Industry Report.
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. DOWNLOAD REPORT HERE.
Mobile and Tablet Media ‘Smart’ Option for increased ROI among Hispanics.
Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch Simultaneous Media Usage Survey.
Telemundo hosts ‘Digital Influencers Event’.
Telemundo Communications Group announced it will be hosting its first ever “Digital Influencers Event” on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.
Latina Lifestyle Blogs – Ignored & Untapped!
padma media & marketing, Inc., a full-service marketing communications firm, announced the launch of the Latina Lifestyle Blogger group. Hosted on Facebook, the “private” Latina Lifestyle Blogger group boasts the membership of more than 180 Latina blogs devoted to fashion, beauty, food, entertainment and other lifestyle topics.
Digital Coupons prove Strong but lag in generating ROI.
A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than print FSI (free-standing insert) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. DOWNLOAD REPORT HERE.
Consumers prefer Digital Coupons over Paper/Printed Coupons.
Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.
Harlistas: An American Journey.
La Banda Films announced the release of the documentary film, Harlistas: An American Journey, premiering April 2011. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.
On-the-Go ad exposures are On the Rise.
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.
