knowDigital released a new study, “Challenges and Opportunities for In-Car Streaming Radio,” which reveals consumer perceptions and expectations of in-car streaming audio services.
Media
Small Businesses Focus Social Efforts on Top Sites
Small businesses are continuing to increase their use of social media marketing, and now nearly half are using it to find new customers, according to one survey.
Azteca America presents 2011-2012 Upfront Strategy.
Azteca America will continue this year with its successful strategy of infront presentations to over 100 clients and agencies throughout the country. The presentations will be kicked off with a visit to Azteca studios in Mexico City this month.
Positive shift in Hspanic Cable Usage.
With nearly 20% of Hispanic P18-49 television viewing in Spanish today going to cable networks, a dramatic shift from broadcast to cable among this key audience segment is underway, according to newly-released research from the Cabletelevision Advertising Bureau (CAB).
Teens slowly Increase Online Shopping.
Apparel accounts for more of US teens’ spending than any other category, but for most teens, shopping for clothes is still an in-person social activity that happens at brick-and-mortar stores.
A night with Latino filmmakers at the Tribeca Film Festival and Heineken.
As part of the many events surrounding the Tribeca Film Festival, this past Saturday April 23rd, well-known Latino filmmakers, industry representatives and special guests gathered at a private event hosted by Heineken at the Thompson Hotel in New York City. By Liliana Gil, Managing Partner, XL Alliance and Moments2CultuRise Host Available on HispanicCMO.com
1 in 4 Hispanics who access the Internet do so via their mobile phone.
The Internet is how many Americans get their news and weather, or interact with friends and loved ones and Hispanics are no different. While using a home computer is the most common method of accessing the Internet among Hispanics, it seems that the cell phone is rapidly gaining popularity.
Hispanic Social Media Programs are lagging, but are poised for growth.
Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey releasedin conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market. DOWNLOAD SLIDES HERE.
Ad Dollars Return – Social Media hits the Ceiling?
Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business. TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category.
How Engaged Is Traffic from Social Sites?
Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
