Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch Simultaneous Media Usage Survey.
Media
Telemundo hosts ‘Digital Influencers Event’.
Telemundo Communications Group announced it will be hosting its first ever “Digital Influencers Event” on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.
Latina Lifestyle Blogs – Ignored & Untapped!
padma media & marketing, Inc., a full-service marketing communications firm, announced the launch of the Latina Lifestyle Blogger group. Hosted on Facebook, the “private” Latina Lifestyle Blogger group boasts the membership of more than 180 Latina blogs devoted to fashion, beauty, food, entertainment and other lifestyle topics.
Digital Coupons prove Strong but lag in generating ROI.
A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than print FSI (free-standing insert) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. DOWNLOAD REPORT HERE.
Consumers prefer Digital Coupons over Paper/Printed Coupons.
Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.
Harlistas: An American Journey.
La Banda Films announced the release of the documentary film, Harlistas: An American Journey, premiering April 2011. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.
On-the-Go ad exposures are On the Rise.
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.
Estrella TV 2011-2012 Upfront Presentation in NYC.
Estrella TV announces its first-ever Upfront presentation, for the 2011-2012 TV season, to be held at Gotham Hall in New York City on May 18th, 2011 between 12 noon – 2pm.
The Multicultural Face of Smart Phones and Unlimited Data Plans.
A week ago we reported on some of the new data from the Florida State University Center for Hispanic Marketing Communication and DMS Insights Multicultural Marketing Study. Those findings revealed that Hispanics are digital pioneers in having blogs and personal websites. By Felipe Korzenny, Ph.D.
Case Study: Beauty Brand attracts ‘Likes’ with Smart Cause Marketing.
Clarisonic started its Facebook page in summer 2009. The company uses the page to interact with customers, educate people about products and build brand awareness, said Carrie Mass, internet marketing manager.
