As the number of US internet users and mobile device owners continues to increase, so too does the amount of online advertising channels available to local marketers looking to capitalize on this growing audience.
Media
Mobile Marketers must respond to Cultural Differences.
As mobile penetration and usage increase across the board, marketers must craft campaigns that appeal to local communities and cultural differences. Ads developed for the US or other Western markets may not have the same impact throughout the world.
Product Recommendations remain Low on Social Networks.
Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands. Available on HispanicPRpro.com
Harnessing the Power of the Mobile Web
The mobile web has garnered a lot of attention in the last year. It has evolved rapidly and changed dramatically. In a short period of time, it’s challenging the richness and immersive experience of native apps while offering an environment that permeates every aspect of a mobile strategy – from apps, to mobile ads, to SMS/MMS, QR codes, to mobile websites themselves. DOWNLOAD REPORT HERE
GLR Networks partners with Farmers Insurance to create Soccer Clinic Sweepstakes.
GLR Networks announced the launch of “Juega y Aprende con Jorge Campos” soccer clinics created by GLR Networks and Farmers Insurance. “Juega y Aprende con Jorge Campos” is a series of soccer clinics that will start on April 9th and will be held throughout parts of Southern California.
What Do TV-Social Media Multitaskers Talk About?
It is only March, but 2011 will go down as the year that TV networks experimented in earnest with social media around their programming. During Super Bowl XLV on February 6, Twitter users set a new record by sending 4,064 messages each second, the highest number per second for a sporting event, according to The New York Times. By the time the Academy Awards aired in early March, ABC had launched a mobile app and website that let internet users watch and comment on behind-the-scenes video streams and backstage celebrations.
Pepsi Innovates with Social Media Metrics
As head of digital for PepsiCo Beverages America, Shiv Singh oversees all digital paid, owned and social media for the company’s various beverage brands. This includes the company’s well-known Pepsi Refresh project, as well as smaller awareness and social media campaigns. His challenges increased in mid-March when Beverage Digest dropped its rating of Pepsi from the No. 2 carbonated drink in the country, to No. 3, behind Coke and Diet Coke. He talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
Pérez-Nahim named SR VP President & Operating Manager of Telefutura.
Univision Communications Inc. has named industry veteran Germán Pérez-Nahim to the position of senior vice president & operating manager of TeleFutura. In this position he will report to Luis Fernandez, president of Univision Entertainment & Univision Studios. Bert Medina has been named senior advisor of special projects for Univision Studios.
